SEO Audits and Asessements
My SEO process starts by first learning about my client’s objectives and conducting a complete technical SEO audit where I identify elements that could stop a website from showing in organic search results.
Access to Google Search Console is required as this is my preferred starting point for reviewing a website or e-commerce store. The goal is to identify andy technical concerns and set forth a strategy of remediation.
Once we have a better understanding of what we are dealing with we can now set forth a plan, prioritizing the items that should be addressed first or which will have the most impact. Implementing changes in stages are crucial so that we can test and measure as we progress forward. Every website will have different needs and challenges. Jumping in fixing issues without a plan only leads to frustration.
This is the one area where I spend the majority of my time. In my role at Crimson Agility, I am constantly reviewing Magento stores and providing feedback on what I am seeing in reports and dashboards, explaining to my team and clients what the website is experiencing. I have spend the last 10 years honing my skills and in 2022 I know I can hang with the best digital marketers on the planet in terms of site optimization.
Below are a few examples of the most common technical SEO task that I will encounter. In most cases custom websites or large ecommerce stores will have the most issues as they have the most changes of making mistakes at scale. This is why catching and remediating issues right away is crucial the long term health of any website.
- Creating redirects
- Working with XML sitemaps
- Troubleshoot technical SEO errors caused by Magento or WordPress
- Develop reports and dashboards to catch errors early
- Dealing with 404 errors
- Remediating Google Search Console errors and warnings
- Crawling to identify and prove technical SEO concerns
- Work with developer to update production best practices
Core Web Vitals
As SEO shifts back to optimize our website for speed and interactivity, Core Web Vitals and having passing scores for a website are only going to become a more important signal as time passes on. Optimizing for Core Web Vitals is proven to help with better conversion rates, especially for e-commerce store owners SAAS technology providers as milliseconds can have an impact on whether or not the customer completes their purchase.
Link Building Strategies
A strong link profile is the best compliment to an optimized website. I work directly with my clients to identify link-building opportunities and pursue them. I feel that link building, when done the right way, is a strong compliment to a business SEO profile as a whole. In all cases, I will strongly advise against using link schemes, private blog networks (PBNs), and other black hat tactics in regards to ethical link-building practices.
Meta optimization, heading tag elements, image optimization, page structure, URL structure, keyword targeting, and more are just the tip of what I have to offer in terms of on-page optimization. What I do will be heavily dependent on the use case and type of website which is where my many years of experience come into play as I have reference points of what has worked for myself and others in the past.
Any on-page SEO effort that I am part of is typically part of a large effort to optimize the website itself. Optimizing at the page level can often require copywriting or having the ability to work with graphics which are both skill sets that I possess and will use when optimizing my client’s websites.
Local SEO & Google Business
It’s enjoyable to work with local business owners to educate them about Google’s ecosystem and show them how their Google Business profile provides options for classifying their business specifically.
We work together to address Name/Address/Phone Number and website URL (NAPW) alignment as one of the first efforts in optimizing a business website presence. Optimizing client profiles and aligning business profiles across the web their Google Business profile and develop strategies for aligning business data across the web.