Knowing where leads and sales are coming from is paramount to understanding if your paid search campaigns are effective. While some may find it acceptable to guess or trust hunches, I believe in taking a data-first proactive approach to campaign analytics.
Every digital marketing campaign needs to have a defined conversion point. These conversion points need to be monitored and measured to ensure the effectiveness of marketing efforts. I work with businesses to first define what is important to them and then set forth a means of tracking those actions.
Google Tag Manager
As Google Tag Manager becomes more widely used by the general public, making configuration changes, adding new tags, and testing configurations before they go live become increasingly important. I can help with setting up your first Google Tag Manager container along with troubleshooting, adding new tags, testing configuration changes, and more.
- New Container Setup
- Modify, pause, or delete existing tags and triggers
- Configuration of conversion tracking for lead generation
- Enhanced eCommerce reporting features configuration
Google Analytics 4 (GA4)
As Google has announced that their Universal Analytics product will be sunsetting in 2023, many online merchants and website owners are implementing GA4 tracking now so that they have historical data once Universal Analytics is no longer available.
I help business owners with deciding what analytics are important to them and define measurement and reporting to address these specific needs (KPI). From there we work together to define the events that need to be tracked and develop the reporting features and dashboards necessary to track progress.
This is a very hot topic in the community and I welcome an opportunity to speak with your team.
Conversion Tracking Configuration
Most paid search providers, including Facebook and Google, require tracking scripts to report back to their advertising applications. Each advertiser typically has a script that will need to be installed either within the page template itself or through Google Tag Manager.
I can assist with the following:
- Google Ads conversion tracking
- Facebook tracking pixel configuration
- Custom HTML tracking script insertions
Regular meetings to review progress are a cornerstone to any digital marketing campaign. I offer a wide range of reporting options that showcase organic SEO progress, technical SEO improvements, keyword rank tracking, and connecting together multiple data sources such as Google Analytics, Google Search Console, SEMRush, Screaming Frog, etc.