Add Profitable Marketing Services Without Hiring a Full Department
I help development agencies and technical teams expand their service offerings to include profitable marketing services.
With over 20 years of e-commerce and digital marketing experience, I provide the expertise, processes, and support your team needs to increase recurring revenue and strengthen client relationships.
How I Help Development Teams
Strategic Marketing Support
I work with your team to develop marketing service offerings that complement your technical expertise. This includes service packaging, pricing strategies, and implementation processes that allow you to confidently offer marketing services to your clients.
Sales Support & Expert Backup
Join your client calls as a marketing expert to help close larger deals. I provide the marketing expertise you need during sales presentations, proposal development, and client consultations without the overhead of a full-time marketing director.
Technical Marketing Implementation
Get hands-on support for technical marketing initiatives like GA4 migrations, technical SEO audits, and analytics implementations. I bridge the gap between development and marketing, ensuring your technical work supports marketing objectives.
Team Training & Development
Help your existing team develop marketing skills that enhance their technical expertise. I provide training, documentation, and guidance that empowers your staff to deliver marketing services confidently and effectively.
Process Creation & Documentation
Establish repeatable systems for consistent marketing service delivery. I help create standardized processes that scale with your business, from your first marketing client to your hundredth.
Service Packages
Strategic Advisory Package
- Weekly 30-minute strategy calls
- Weekly 30-minute sales/operations guidance
- Support for client calls and proposals
- Email access between sessions
- Month-to-month flexibility
Implementation Support
- Hands-on guidance for technical marketing projects
- Team training and process documentation
- Strategic implementation planning
- Project oversight and quality assurance
- Technical requirements definition
Sales Acceleration Program
Specialized support for closing marketing deals
- Pre-call strategy sessions
- Expert participation in client presentations
- Proposal development assistance
- Follow-up strategy guidance
- Customized pricing available
Platform Expertise
My services are tailored to the platforms where development teams need the most marketing support:
Magento/Adobe Commerce
Expert guidance on Magento’s unique marketing capabilities, technical SEO requirements, and analytics implementation. I’ve helped multiple development teams add profitable marketing services to their Magento offerings.
WordPress
Strategic implementation for content-driven marketing, optimized for performance and conversions. Turn your WordPress development skills into recurring marketing revenue.
Other E-commerce Platforms
Support for BigCommerce, Shopify, and WooCommerce implementations, with platform-specific marketing strategies and technical guidance.
Success Stories
GA4 Migration Program
Helped a development team create a standardized process for migrating e-commerce clients to GA4, resulting in successful transitions for over a dozen major brands and a new revenue stream from analytics services.
Technical SEO Service Launch
Guided an agency in developing a specialized technical SEO audit process for Magento/Adobe Commerce, positioning them as industry leaders and creating a consistent source of monthly recurring revenue.
Marketing Department Creation
Supported a development agency in building a complete marketing service division, helping them grow from occasional projects to $50,000+ in monthly recurring revenue within 18 months.
How We Work Together
- Discovery Call: We discuss your team’s current capabilities and goals for adding marketing services.
- Strategic Plan: I develop a customized plan for adding marketing services based on your team’s strengths and client needs.
- Implementation Support: Get the guidance and tools you need to confidently offer marketing services to your clients.
- Ongoing Partnership: Continue to grow your marketing services with strategic support and expert guidance.
Why Development Teams Choose Me
- Technical Understanding: I speak both development and marketing languages, bridging the gap between technical and marketing teams.
- Proven Track Record: I’ve helped multiple development teams successfully add profitable marketing services.
- Practical Experience: With 20+ years in e-commerce and digital marketing, I provide real-world strategies that work.
- Platform Expertise: My specialized knowledge of Magento, WordPress, and other platforms ensures platform-optimized recommendations.
- Revenue Focus: Every strategy and process I recommend is designed to generate new revenue opportunities for your team.
Let’s Discuss Your Agency’s Growth
Ready to expand your service offerings and increase your monthly recurring revenue? Let’s discuss how adding marketing services can help your development team grow.