It all started with a painting. I was challenged with turning this work of art into beer packaging.
By working together with artist Deric Hettinger, we created the product packaging that changed Legacy Brewing Company from that point forward.
The design was censored by a local beer distributor, projecting the company into meteoric fame. The video clip below is from a local news broadcast.
We were immediately commissioned to create the packaging for their Midnight Wit beer.
Before the company was sold, I would go on to create all the POS materials the company would use in bar and print promotions.
The design was featured in Packaging Design Magazine may 2006 edition.