Director of Marketing
Lancaster, PA | October 2017 – November 2020
CRM MARKETING AUTOMATION
Migrate CRM saving the company $48,000 annually
Segment and format contact lists and upload to CRM
Scrub lead database to identify invalid contact information
Create automated email workflows for lead generation campaigns
Graphic design and creative copywriting for email templates
Analytics and reporting related to email campaign activity
SEARCH ENGINE OPTIMIZATION (SEO)
25% monthly increase in organic search traffic for the last 9 months
133% increase in organic search traffic from 2018 to 2019
Optimize blog posts supplied by team members
Conduct website crawls to fix broken links, 404 errors, and create 301 redirects as necessary
Identify link building and guest posting opportunities
Review Google Analytics reports providing key findings
WEBSITE MANAGEMENT
Eliminate advertising agency services saving the company $30,000 annually
Create new content pages, campaign landing pages, blog posts, and custom contact forms
Perform regular website backups, WordPress install updates, plugin updates, and theme updates on a weekly basis
SOCIAL MEDIA
Create and manage company Facebook, Twitter, YouTube, LinkedIn, and Instagram accounts
Plan social media calendar and manage daily activity using Hootsuite
Develop copy and create custom graphics for timeline posts
Train employees how to reshare company content and manage social calendars
EVENT PROMOTION
Host live events and webinars presenting on behalf of the company
Coordination of event logistics with vendors and team members
Produce print graphics for live events and conduct follow up surveys
Train employees on pre and post-event follow up tasks
Configure analytics and provide detailed reporting on registration sourcing
RECRUITING
Develop company procedures for candidate selection and screening
Manage all aspects of company Indeed account including, job listings, advertising, and candidate follow up
Attend college career fairs and connect with potential student candidates
Research potential candidates and schedule interviews
Ecommerce Digital Marketing Consultant (6-month contract project)
Reading, PA | April 2017 – September 2017
Worked directly with the CEO of Isolator Fitness to develop a plan to increase online sales. I personally handled completing the website migration along with technical SEO, CRO, PPC, and marketing automation configuration.
Completed Magento to ShopifyPlus migration with a zero loss in organic search traffic.
Performed technical SEO fixing multiple issues with redirects, broken links, 404 errors, XML sitemap configuration, and Google Webmaster tools.
Trained in-house marketing team to manage email campaigns, Amazon marketing, and off-page SEO efforts.
Hired partners to manage Google Adwords and Facebook advertising creating a 400% ROAS within 2 months producing the best 4th of July sale in company history.
Developed in-house protocols for managing phone calls, emails, live chats, Facebook messenger, and SMS texts.
Created system for shopping cart abandonment and post-purchase email flows accounting for 30% of monthly online revenue.
Developed strategy for capturing Amazon customer information and encouraging repeat orders directly through the company website.
Worked directly with the CEO to identify new revenue streams and Operations Manager to improve project management processes.
Digital Strategist
Lancaster, PA | May 2016 – April 2017
Worked directly with the agency management team to help streamline operations and develop new sales programs.
Performed advanced configurations of Google Analytics, conducted keyword research, competitive intelligence reporting, and optimization consulting for agency SEO clients.
Collaborate with VP of Sales to produce a project plan and marketing calendar that secured the largest contract in agency history.
Increased agency service offerings and overall efficiency by training in-house practitioners to implement modern SEO tactics.
Acted as primary contact person for top level accounts.
Developed Local SEO program to open additional service offerings.
Digital Marketing Manager
Mohnton, PA | December 2013 – May 2016
At Mail Shark I applied all my digital marketing knowledge to help grow the business and drive leads through the company website.
Optimized company WordPress website and experienced a 497% increase in website traffic over a 2 year time period resulting in a 121% increase in organic search based leads.
Managed $120,000 annual ad spend of paid search advertising with Google AdWords and Facebook increasing paid conversions by 120% over 2 year time period.
Implemented advanced Google Analytics tracking, call tracking, and lead form submission tracking, and enhancing sales efforts by identifying top performing campaigns.
Conducted weekly meetings and progress reports to the CEO.
Business Development Center Manager
Reading, PA | January 2012 – December 2013
After selling my agency, I decided to focus my efforts on the client side of digital marketing and accepted an in-house role at Savage Auto Group of Reading, PA.
Create an internet lead capturing system that accounted for 30% of monthly dealership sales.
Developed sales processes and hired an in-house team to manage the internet lead center.
Performed SEO on dealership websites increasing traffic by 600% within the first 6 months.
Reduced costs by $24,000 annually by developing processes and training an in-house team to manage vehicle photos and online inventory.
Worked directly with Shift Digital to develop internet lead follow up best practices for Kia dealerships nationwide.
Digital Project Manager
Lancaster, PA | July 2011 – March 2012
In 2011 I sold my business to Web Talent Marketing and joined their team as Digital Project Manager while we transitioned clients.
Managed over 1,000 hours of production time and 40 active projects monthly.
Reduce website development time by implementing new best practices.
Learn advanced SEO strategies by working with search team.
Conducted weekly team meetings and report progress to owners.
Digital Marketing Manager
Reading, PA | July 2008 – July 2011
In 2008, I purchased my business partner’s portion of the business and continued to operate as a sole proprietorship increasing profits for the next three years.
Developed and managed 60 business websites and related SEO campaigns.
Managed production process and worked directly with graphic designers and web developers to produce lead generation websites and e-commerce stores.
Blended Google Adwords, SEO, and social media with traditional advertising to gain maximum exposure.
Creative Director
Reading, PA | July 2001 – July 2008
Collaborating with a business partner, together we developed a well respected digital agency that won awards for website designs and received national recognition for beer packaging designs created for Legacy Brewing Company.
Developed and managed 60 business websites and related SEO campaigns.
Managed production process and worked directly with graphic designers and web developers to produce lead generation websites and e-commerce stores.
Blended Google Adwords, SEO, and social media with traditional advertising for maximum exposure.
Managed an eight-person remote team that provided traditional and digital marketing consultation for clients located throughout the United States.
Handled new business development which included networking, cold calling, and sales presentations.
Graphic designer for corporate logos, product packaging, marketing materials, trade show graphics, and website layouts.
Marketing Coordinator
Reading, PA | April 1998 – June 2001
I started my career as a Business Development representative and earned my way into the marketing department by producing graphics that caught the eye of the CEO.
Produced designs for product packaging, magazine ads, and marketing materials.
Managed advertising schedule for several industry publications.
Work directly with Marketing Director to plan yearly marketing calendar.
Coordinated all aspects of exhibiting at industry trade show conferences.