I come from a diverse family. My mother’s side is 100% Puerto Rican. My father’s legacy carries a rich history of computers with my Grandfather working for IBM in the 1960’s. My Father managed large data center installations for healthcare institutions.
I myself am heavily involved with digital marketing and my son is a computer geek as well. The force is strong with us. Technology is in my blood.
My grandfather and father are both accomplished public speakers. I gave my first public speech at age 10 and still cherish live training and public speaking engagements.
I started my sales career at age 12 selling magazines door-to-door and at age 14 I had 2 newspaper routes. By age 16 I had purchased my own vehicle, paid my own car insurance, and held down a part-time job delivering pizza all while attending high school.
I started my first digital agency, Pagoda Media, in 1999 with the help of a childhood friend. We were the first agency in Reading, PA to offer traditional print advertising and web design under the same roof.
For the next 11 years I honed my skills, built business connections, and lived the freelance life. At age 30, I sold my agency to a competing firm and since then I have continued to grow as a professional, attend conferences, and manage digital marketing efforts.
In 2017 I took on the role of Director of Marketing and Talent Acquisition for a team of IT engineers (Critical Design Associates). I manage all aspects of marketing and also travel as a representative of the company, meeting clients in person and attending industry events.