What You’ll Learn
If you’re working with a digital marketing agency, you might have heard them mention their “MCC account” and request access to add it to your marketing platforms.
In this article, you’ll learn exactly what an MCC account is, why agencies use them, and how they help deliver better results for clients like you. I will explain how these accounts streamline operations, improve security, and enable better data sharing across your marketing platforms.
Understanding MCC Accounts
The term “MCC” originally comes from Google Ads, where it stood for “My Client Center.” It was designed as a solution for agencies managing multiple Google Ads accounts under one login. However, the concept has evolved far beyond its original purpose.
Today, when agencies talk about their MCC account, they’re referring to a master admin email account that manages all client marketing platforms. Think of it as a central command center for your digital marketing efforts.
At my agency, like many others, we use a dedicated email address that serves as the admin for all client services. It’s independent of any single user and is often connected to several Google Services including:
- Google Analytics
- Merchant Center
- Search Console
- Tag Manager
- Google Ad
MCC accounts are often connected to marketing applications like Klaviyo, Mail Chimp, HubSpot, and the list goes on.
Why Use a Dedicated MCC Account?
The power of an MCC account lies in its separation from individual team members’ accounts. Unlike personal work emails, an MCC account is solely dedicated to platform management and notifications.
This setup offers several key advantages:
Centralized Access Management
- Entire team can access necessary platforms through one secure account
- Services can be connected easily for better data sharing
- New team members can be granted access efficiently
Enhanced Data Integration
- Platforms like Google Ads and Analytics can be linked to provide enhanced insights
- Cross-platform reporting becomes more reliable
- Data sharing permissions are managed centrally
Streamlined Notifications
- All platform notifications go to one dedicated inbox
- Automated email rules keep notifications organized
- Team members’ personal inboxes stay focused on client communication
Practical Implementation
When you begin working with our agency, we’ll request to add our MCC account to your marketing platforms. This process is straightforward and secure, allowing us to:
- Connect your various marketing platforms for better data sharing
- Set up comprehensive reporting
- Manage platform settings efficiently
- Ensure consistent access for your dedicated team
Setting Up Your Own MCC
You don’t need to be an agency to benefit from an MCC account. If you’re managing a small digital marketing team or work in-house, you too can implement this system.
By designating (or creating) an MCC email account and connecting your marketing applications, you can operate with the same efficiency as an agency and realize all the benefits mentioned above.
Consider creating a dedicated email address (like marketing.admin@yourcompany.com) to serve as your MCC account. This will help you maintain consistent access and streamline your marketing operations, regardless of team changes or growth.
What You Have Learned
You’ve learned why we use a dedicated admin account separate from individual team members, how it helps us manage marketing platforms more efficiently, and why we’ll request to add it to your services.
This system ensures that your marketing data is secure, well-organized, and accessible to team members who need it.
Whether you’re working with an agency or managing marketing in-house, an MCC account can help streamline your digital marketing operations and improve overall efficiency.