“If a butterfly flaps its wings in Brazil, it can cause a tornado in Texas”
A junior team member noticed that the same people were ordering the product after every email. This led to a re-tooling effort that allowed my client to have the most profitable cyber Monday sale in the history of the company.
Thanksgiving Day Email – The total amount of orders generated from this campaign is $9,400. This was a non-promotional email wishing everyone a happy holiday.
Cyber Weekend Campaign – This has been our clients most profitable email campaign of the year (and to date) with the two emails in this campaign totaling $38,000 in sales.
- Email #1 – Total order amount is $20,800
- Email #2 – Total order amount is $18,200
The best performing campaign prior to Cyber Monday was their Labor Day campaign which totaled $10,000 in product sales.