
Search Engine Optimization
SEO
Are you a business owner looking to improve your online presence and drive more traffic to your website? Do you have an e-commerce store that needs a boost in search engine rankings? Look no further, because I’ve got you covered.
As a freelance SEO consultant, I specialize in technical SEO and e-commerce SEO. I have the knowledge and experience to take your business to the next level. I understand that SEO can be a daunting and overwhelming subject, especially for those who may not be familiar with it. That’s why I make it my mission to provide clear and concise explanations for everything I do, so you can feel confident in your decision to work with me.
When it comes to technical SEO, I go above and beyond to ensure that your website is fully optimized for search engines. This includes things like analyzing and fixing website structure, improving site speed, and ensuring that your website is mobile-friendly. I also conduct keyword research to determine the best keywords to target for your business, and I implement those keywords throughout your website in a way that is natural and not spammy.
As for e-commerce SEO, I know that it can be especially challenging to rank well in search engines. That’s why I use proven strategies and tactics to help your e-commerce store rise to the top. This includes optimizing product pages and categories, improving the user experience, and using schema markup to give search engines a better understanding of your products and services.
But I don’t just stop there. I also offer ongoing support and analysis to track the progress of your SEO efforts. This includes regular reporting on your search engine rankings and website traffic, as well as recommendations for continued optimization.
I understand that every business is unique, which is why I offer customizable SEO packages to fit your specific needs and budget. Whether you’re just starting out and need a little help getting off the ground, or you’re an established business looking to take your online presence to the next level, I’ve got a solution for you.
Don’t let poor SEO hold your business back any longer. Contact me today to learn more about how I can help your business succeed online.
SEO Audits & Assessments
My SEO process starts by first learning about my client’s objectives and conducting a complete technical SEO audit where I identify elements that could stop a website from showing in organic search results.
Access to Google Search Console is required as this is my preferred starting point for reviewing a website or e-commerce store. The goal is to identify andy technical concerns and set forth a strategy of remediation.
SEO Audits and Asessements
My SEO process starts by first learning about my client’s objectives and conducting a complete technical SEO audit where I identify elements that could stop a website from showing in organic search results.
Access to Google Search Console is required as this is my preferred starting point for reviewing a website or e-commerce store. The goal is to identify andy technical concerns and set forth a strategy of remediation.
Strategy Consulting
Once we have a better understanding of what we are dealing with we can now set forth a plan, prioritizing the items that should be addressed first or which will have the most impact. Implementing changes in stages are crucial so that we can test and measure as we progress forward. Every website will have different needs and challenges. Jumping in fixing issues without a plan only leads to frustration.
Technical SEO
This is the one area where I spend the majority of my time. In my role at Crimson Agility, I am constantly reviewing Magento stores and providing feedback on what I am seeing in reports and dashboards, explaining to my team and clients what the website is experiencing. I have spend the last 10 years honing my skills and in 2022 I know I can hang with the best digital marketers on the planet in terms of site optimization.
Below are a few examples of the most common technical SEO task that I will encounter. In most cases custom websites or large ecommerce stores will have the most issues as they have the most changes of making mistakes at scale. This is why catching and remediating issues right away is crucial the long term health of any website.
- Creating redirects
- Working with XML sitemaps
- Troubleshoot technical SEO errors caused by Magento or WordPress
- Develop reports and dashboards to catch errors early
- Dealing with 404 errors
- Remediating Google Search Console errors and warnings
- Crawling to identify and prove technical SEO concerns
- Work with developer to update production best practices
Core Web Vitals
As SEO shifts back to optimize our website for speed and interactivity, Core Web Vitals and having passing scores for a website are only going to become a more important signal as time passes on. Optimizing for Core Web Vitals is proven to help with better conversion rates, especially for e-commerce store owners SAAS technology providers as milliseconds can have an impact on whether or not the customer completes their purchase.
Link Building Strategies
A strong link profile is the best compliment to an optimized website. I work directly with my clients to identify white-hat link-building opportunities and pursue them. I feel that link building, when done the right way, is a strong compliment to any business SEO profile as a whole.
In all cases, I will strongly advise against using:
- Private Blog Networks (PBNs)
- Link exchange networks
- Paid links of any kind
Contact for guidance and direction on the proper way to build links to your website or e-commerce store.
On-Page SEO
Meta optimization, heading tag elements, image optimization, page structure, URL structure, keyword targeting, and more are just the tip of what I have to offer in terms of on-page optimization. What I do will be heavily dependent on the use case and type of website which is where my many years of experience come into play as I have reference points of what has worked for myself and others in the past.
Any on-page SEO effort that I am part of is typically part of a large effort to optimize the website itself. Optimizing at the page level can often require copywriting or having the ability to work with graphics which are both skill sets that I possess and will use when optimizing my client’s websites.
Local SEO & Google Business
Local SEO and ranking for search terms at the local level can be challenging and rewarding at the same time. Ranking in local searches and getting maximum visibility to your Google Business profile is not always as easy it would appear. One of the key items I help business owners resolve are issues with not ranking for specific keywords for the services that you offer.
Local SEO goes beyond Google Business profiles and examining business websites, social media profiles, and directory listings can all tell me why a specific business does not rank for its location.
I work together to address Name/Address/Phone Number and website URL (NAPW) alignment as one of the first efforts in optimizing a business website presence. Optimizing client profiles and aligning business profiles across the web their Google Business profile and developing strategies for aligning business data across the web.
Always Remember…
If you’re having an SEO problem and need help, I encourage you to contact me so that we can have a one-on-one conversation.
If your planning on developing a new website or e-commerce store, definitely contact me before you start the build process.