Paid search is still one of the fastest ways to get a new website off the ground. Even seasoned webmasters know that Google Ads and other paid search channels such as Facebook provide an amazing opportunity to get in front of the right customer when executed the right way.
Part of my process is to do the homework first and figure out what a business needs to be spending in order to properly go up against the competition. When we start to get the views of potential customers I take advantage by directing them to the landing or product pages where they are most likely to convert.
Google Ads
Our team manages all aspects of a Google Ads campaign setup and first helps you determine how much you should be budgeting each month. Once your ad spend budget is defined I can then tailor your campaign setup to match not only your budget but campaign goals as well.
- Performance Max campaigns
- Google Merchant Center product feed configuration
- Conversion tracking setup
- Ongoing maintenance and campaign optimization
As Facebook continues to dominate the audience-level targeting campaigns, I assist with the setup and ongoing maintenance of Facebook ads campaigns. Determining your optimum starting point budget will be my first step and from there I will work with you to develop campaign ad copy and graphic assets. Once campaigns are launched we will implement reporting so that we can review month and year comparisons to see how we are doing.
- Tracking pixel implmenetation
- Product feed integration
- Development of campaigns targeting you audience
- Ongoing maintenance and campaign optimization
Landing Pages & Analytics
Custom campaigns can often require custom landing pages. This is not a problem for me as I can often with modern CMS platforms to develop landing pages on demand. If creating pages with a CMS is not an option, I am familiar with most landing page application providers and can work to implement their solutions into a client website.
Knowing if a campaign is successful will be known by the reports that are provided. I work with clients to configure conversion tracking and configure Google Analytics to report on the actions that are important whether it’s a lead generation website or an e-commerce store. On my Analytics page, I include more information on this topic in greater detail. .