Bryan Mull – E-commerce & Digital Marketing Strategist

At the intersection of e-commerce development and digital marketing, I’ve spent over 25 years turning technical possibilities into business growth.

Since launching my first online store in 2004 and implementing my first Magento platform in 2009, I’ve guided businesses through every major evolution in digital commerce.

The Journey

My path into digital marketing began unexpectedly in 1997 when a copy of Photoshop on my computer sparked a curiosity that would shape my career.

As a sales rep at an aviation software company, my self-taught design work caught the CEO’s eye, leading to my first marketing role. This early experience taught me a valuable lesson: technical skills combined with business acumen create exceptional results.

After co-founding the first integrated print and digital agency in Reading, Pennsylvania, I discovered my true passion: e-commerce.

From launching our first online store in 2004 to implementing Magento platforms since 2009, I’ve consistently helped businesses bridge the gap between technical capabilities and revenue growth.

Core Expertise

My work centers on three key areas where technology meets business growth:

E-commerce Platform Mastery: Through hands-on experience with Magento, Shopify, BigCommerce, and WooCommerce, I solve complex technical challenges while driving business results.

My technical SEO migrations and platform implementations have saved struggling businesses and accelerated growing ones. One notable success involved turning around Isolator Fitness through a critical Magento to Shopify migration, returning their production floor to full capacity.

Digital Marketing Leadership: I’ve built and led digital marketing teams that deliver measurable results. At MailShark, my frameworks helped grow revenue from $4 million to $20 million in six years. At a major car dealership, I built their internet marketing department from scratch, breaking sales records and creating a pilot program adopted by Kia dealerships nationwide.

Strategic Consulting: Today, I help Magento development teams expand their services into digital marketing, creating new revenue streams and stronger client relationships. My approach combines technical knowledge with practical business strategies, helping agencies field client questions, land projects, and build sustainable growth.

Professional Philosophy

I believe in making technical excellence serve business goals.

Whether I’m developing standard operating procedures, conducting training sessions, or speaking at colleges like Albright and Alvernia, I focus on practical applications that drive real results.

This philosophy has led me to mentor over 10 marketing professionals who’ve become business owners and marketing leaders in their fields.

Current Focus

While staying active in e-commerce implementation and digital marketing strategy, I’m exploring new frontiers in automation and AI integration.

I leverage tools like ChatGPT and Claude to enhance data analysis and streamline operations, always with an eye toward practical business applications.

My commitment to ongoing learning through conferences, forums, and user groups ensures I bring fresh, effective solutions to every project.