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Director of Marketing & Lead Generation
Lancaster, PA | August 2017 – Present
Management of inbound marketing activities including Hubspot configuration, website SEO, content marketing, and social media.
Design and production of email marketing, website blog posts, trade show booth graphics, and marketing materials. Manage trade show presence and attend industry conferences.
Train and manage inside sales reps coordinating outbound phone calls and email efforts. Meet directly with partners and vendors to develop sales strategies and define new business opportunities.
Senior SEO Consultant (4-month contract project)
Reading, PA | April 2017 – July 2017
Digital Marketing and SEO consulting for e-commerce store producing $4k daily gross shipping physical goods worldwide.
Assisted with Magento to ShopifyPlus migration with a 0% loss in organic traffic. Performed technical SEO fixing multiple issues with redirects, broken links, 404 errors, XML sitemap configuration, and Google Webmaster tools.
Trained in-house marketing team to manage email campaigns, Amazon marketing, and off-page SEO efforts. Hired agency partners to manage Google Adwords and Facebook advertising creating a 400% ROAS within 2 months.
Developed in-house protocols for managing phone calls, emails, live chats, Facebook messenger, and SMS texts. Created system for shopping cart abandonment and post-purchase email flows accounting for 30% of monthly online revenue.
Developed strategy for capturing Amazon customer information and encouraging repeat orders directly through the company website. Worked directly with CEO to develop new revenue streams and COO to improve project management processes. Worked directly with German wholesaler to increase presence in Europe & Russia.
Lancaster, PA | May 2016 – May 2017
Modernized agency by training SEO team to implement modern SEO tactics.
Improved department efficiency by implementing project management system.
Developed Local SEO program to open additional service offerings. Trained team members on how to implement tactics used within the new program.
Primary contact point for enterprise-level digital marketing clients. Worked with VP of Sales to produce a project plan and marketing calendar that secured the largest contract in agency history.
Performed advanced configurations of Google Analytics, conducted keyword research, competitive intelligence reporting, and optimization consulting for paid search and social media advertising.
Digital Marketing Manager
Mohnton, PA | December 2013 – May 2016
Optimized company WordPress website and experienced a 497% increase in website traffic over a 2 year time period resulting in a 121% increase in organic search based leads.
Managed $120,000 annual adspend of paid search advertising with Google AdWords and Facebook increasing paid conversions by 120% over 2 year time period.
Implemented advanced Google Analytics tracking, call tracking, and lead form submission tracking, and enhancing sales efforts by identifying top performing campaigns.
Conducted weekly meetings and progress reports to CEO and VP of Sales.
Business Development Center Manager
Reading, PA | May 2012 – November 2013
Created on-site internet lead capturing system that accounted for 30% of monthly dealership sales. Developed processes and hired an in-house team to manage internet lead center.
Performed SEO on dealership websites increasing traffic by 600% within the first 3 months.
Reduced costs by $24,000 annually by developing processes and training an in-house team to manage vehicle photos and online inventory manager.
Worked directly with Shift Digital to develop internet lead follow up best practices for Kia dealerships nationwide.
Digital Project Manager
Lancaster, PA | July 2011 – April 2012
Restructured agency’s project management and proposal process resulting in increased gross profits from $350,000 to $1,000,000 within nine months.
Managed over 1,000 hours of production time and 40 active projects monthly.
Helped develop digital strategies for website promotion, link building, Google AdWords, and social media campaigns.
Conducted weekly team meetings and report progress to owners.
Digital Marketing Director
Reading, PA | May 2008 – July 2011
Developed and managed 60 business websites and related SEO campaigns.
Managed production process and worked directly with graphic designers and web developers to produce websites and e-commerce stores.
Blended Google Adwords, SEO, and social media with traditional advertising for maximum exposure.
Reading, PA | July 2001 – May 2008
Managed an eight-person remote team that provided traditional and digital marketing consultation for clients located throughout the United States.
Handled new business development which included networking, cold calling, and sales presentations.
Graphic designer for corporate logos, product packaging, marketing materials, trade show graphics, and website layouts.
Reading, PA | April 1998 – July 2001
Produced designs for product packaging, magazine ads, and marketing materials.
Managed advertising schedule for several industry publications.
Work directly with Marketing Director to plan yearly marketing calendar.
Coordinated all aspects of exhibiting at industry trade show conferences.