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Director of Sales & Marketing
Lancaster, PA | 2017
Management of inside sales reps coordinating outbound phone call and email efforts.
Direction and oversight of inbound marketing activities including website SEO, content marketing, and social media.
Define and develop new business opportunities. Meet directly with partners and vendors to develop sales strategies.
Meet directly with leads and clients to assess needs and secure new business.
Ecommerce Consulting (Contract Project)
Reading, PA | 2017
Digital Marketing and SEO consulting for e-commerce store producing $4k daily gross shipping physical goods worldwide.
Assisted with Magento to ShopifyPlus migration with a 0% loss in organic traffic. Performed technical SEO fixing multiple issues with redirects, broken links, 404 errors, XML sitemap configuration, and Google Webmaster tools.
Trained in-house marketing team to manage email campaigns, Amazon marketing, and off-page SEO efforts.
Hired partners to manage Google Adwords and Facebook advertising creating a 400% ROAS within 2 months.
Developed in-house protocols for managing phone calls, emails, live chats, Facebook messenger, and SMS texts.
Created system for shopping cart abandonment and post-purchase email flows accounting for 30% of monthly online revenue.
Developed strategy for capturing Amazon customer information and encouraging repeat orders directly through the company website.
Worked directly with CEO to develop new revenue streams and COO to improve project management processes. Worked directly with German wholesaler to increase presence in Europe & Russia.
Lancaster, PA | 2016 – 2017
Primary contact point for digital marketing clients ranging from small business to enterprise level projects.
Modernized agency by training SEO team to implement white hat tactics. Improved department efficiency by implementing project management system.
Developed Local Visibility SEO program to open additional service offerings to small business market. Trained team members on how to implement tactics used within the new program.
Worked with VP of Sales to produce a project plan and marketing calendar that secured the largest contract in agency history.
Performed advanced configurations of Google Analytics accounts, conducted keyword research, competitive intelligence reporting, and optimization advice for paid search and paid social media advertising.
Digital Marketing Manager
Mohnton, PA | 2013 – 2016
Optimized company WordPress website and experienced a 497% increase in website traffic over a 2 year time period resulting in a 121% increase in organic search based leads.
Managed $120,000 annual adspend of paid search advertising with Google AdWords and Facebook increasing paid conversions by 120% over 2 year time period.
Implemented advanced Google Analytics tracking, call tracking, and lead form submission tracking, and enhancing sales efforts by identifying top performing campaigns.
Conducted weekly meetings and progress reports to CEO and VP of Sales.
Digital Marketing Manager
Reading, PA | 2012-2013
Created on-site internet lead capturing system that accounted for 30% of monthly dealership sales. Developed processes and hired an in-house team to manage internet lead center.
Performed SEO on dealership websites increasing traffic by 600% within the first 3 months.
Reduced costs by $24,000 annually by developing processes and training an in-house team to manage vehicle photos and online inventory manager.
Worked directly with Shift Digital to develop internet lead follow up best practices for Kia dealerships nationwide.
Digital Marketing Manager
Lancaster, PA | 2011-2012
Restructured agency’s project management and proposal process resulting in increased gross profits from $350,000 to $1,000,000 within nine months.
Managed over 1,000 hours of production time and 40 active projects monthly.
Helped develop digital strategies for website promotion, link building, Google AdWords, and social media campaigns.
Conducted weekly team meetings and report progress to owners.
Reading, PA | 2008-2012
Developed and managed 60 business websites and related SEO campaigns.
Managed production process and worked directly with graphic designers and web developers to produce websites and e-commerce stores.
Blended Google Adwords, SEO, and social media with traditional advertising for maximum exposure.
Reading, PA | 2001-2008
Managed an eight person remote team that provided traditional and digital marketing consultation for clients located throughout the United States.
Handled new business development which included networking, cold calling, and sales presentations.
Graphic designer for corporate logos, product packaging, marketing materials, trade show graphics, and website layouts.
Reading, PA | 1998-2001
Produced designs for product packaging, magazine ads, and marketing materials.
Managed advertising schedule for several industry publications.
Work directly with Marketing Director to plan yearly marketing calendar.
Coordinated all aspects of exhibiting at industry trade show conferences.