Ecommerce Marketing Manager
Reading, PA | 2017
Oversaw online store migration from Magento to ShopifyPlus with 0% loss in organic traffic.
Performed technical SEO audit using Screaming Frog and fixed multiple issues with redirects, broken links, 404 errors, XML sitemap configuration, and Google Webmaster tools configuration.
Performed on-page optimization resulting in a 2% lift in conversion rate sitewide.
Setup Klaviyo email system and created Abandoned Cart and Post Purchase email flows accounting for 30% of online store revenue since May 1st, 2017
Managed Google AdWords campaigns and received a 400% ROI on AdSpend within 2 months of optimizing campaigns and PLAs.
Setup and configured advanced e-commerce Google Analytics tracking specifically for ShopifyPlus.
Trained staff on business data alignment principles and how to properly use Moz Tools to improve search visibility.
Design, developed, and optimized two WordPress websites for partner businesses resulting in new lead generation within two weeks of launch.
Lancaster, PA | 2016 – 2017
Developed proposal format that landed largest client in company history.
Provided strategic direction for development of digital strategies focused on conversion based marketing plans that included website redesign, search engine optimization (SEO), paid search (PPC), social media, and email marketing.
Created new Local Search Visibility program and provided leadership in developing processes and training employees.
Provided account management for local and national SEO clients.
Led team to implement advanced Google Analytics resulting in improved tracking and reporting.
Performed in-depth Google Analytics and Google AdWords account audits and diagnostic reviews.
Implemented improved agency level configuration for key client reporting.
Digital Marketing Manager
Mohnton, PA | 2013 – 2016
Optimized company WordPress website and experienced a 497% increase in website traffic over a 2 year time period resulting in a 121% increase in organic search based leads.
Managed $120,000 annual adspend of paid search advertising with Google AdWords and Facebook increasing paid conversions by 120% over 2 year time period.
Implemented advanced Google Analytics tracking, call tracking, and lead form submission tracking enhancing sales efforts by identifying top performing campaigns.
Conducted weekly meetings and progress reports to the owner.
Digital Marketing (BDC) Manager
Reading, PA | 2012-2013
Led effort for Savage Kia to become the first Kia dealership in the United States to graduate from Shift Digital’s Internet Marketing Program for Kia Corporate.
Managed dealership websites and optimized for search rankings.
Maintained social media profiles and managed online reviews. Trained staff members to professionally manage business Facebook profiles with content updates and vehicle specials.
Collaborate with dealership management, OEM consultants, and sales staff to effectively create sales campaigns to be used within ADP CRM system.
Reduced the Auto Group’s inventory management costs ($24,000 annual savings) by training in-house staff to take vehicle photos and upload information to online inventory manager.
Digital Project Manager
Lancaster, PA | 2011-2012
In 2011 I merged my business with Web Talent Marketing and joined their team as Digital Project Manager.
Restructured the agency’s project management process to streamline operations, improve efficiency, and maximize profit on all projects. Assisted with increasing gross profits from $350,000 to $1,000,000 within nine months.
Acted as liaison between production team and clients.
Assisted with sales by determining project scope and related costs in addition to writing proposals to secure new business opportunities.
Managed over 1,000 hours of production time and maintained the configuration of project management system on 40-50 active projects monthly.
Managed scheduling for in-house team and sub-contractors for the production of business websites, e-commerce stores, paid search advertising (PPC), search marketing (SEO), and social media campaigns.
Conducted weekly team meetings and report progress to owners.
Director of Digital Strategy
Reading, PA | 2008-2012
Developed and managed 60 business website accounts.
Managed production process and work directly with designers and developers to produce websites and e-commerce stores.
Managed SEO, social media, and both offline and internet based marketing strategies for clients.
Reading, PA | 2001-2008
Launched a design and development team with a business partner in Reading, PA. We produced cutting edge Flash websites, business websites.
Provided traditional and digital marketing consulting for clients located throughout the United States.
Developed marketing strategies and conducted extensive networking, cold calling, and direct sales presentations.
Designed logos, product packaging, marketing materials, trade show graphics, and website design layouts.
Managed an eight person freelance team to efficiently produce Flash websites for clients.
Responsible for new business development and fostering a quality network of creative professionals.
Handled daily operations including accounting and sales.
Reading, PA | 1998-2001
Produced designs for product packaging, magazine ads, and marketing materials.
Managed advertising schedule for several industry publications.
Work directly with Marketing Director to plan yearly marketing calendar.
Coordinated all aspects of exhibiting at industry trade show conferences.